Why is Premium Cookware So Expensive?

Misen founder, Omar Rada, was working at Fresh Direct and found it hard not to get caught up in the culture that loved cooking and food. As a new chef, he quickly realized that good, quality cookware truly made a difference in his food.

“My previous cookware had been pretty mediocre, so a quality pan was a revelation. It cooked food more evenly, allowed me to be more versatile and creative in the kitchen, and was so much fun to use.”

The idea for Misen started out of frustration when he let a friend borrow a $300 All-Clad 12-inch skillet that had been a gift. His friend lost the pan (who loses a pan?!), and the sticker shock nearly killed him when he tried to replace it. Good quality cookware, shouldn't be something only a few can afford.

So Misen was born. With a mission and passion to create premium cooking essentials for an honest and affordable price.

High-End Cookware You Can Afford

High-End Cookware You Can Afford

Virtually every chef agrees that a set of thick, stainless steel cookware is a kitchen must-have for its versatility, durability, and superior cooking capabilities.

The problem is the astronomical price tag that comes with it.

Call us crazy, but we didn't like having to choose between affordable but poorly constructed pots and pans that ruin food or high-quality stuff that requires a small loan to obtain. So we did something about it.

What Makes Great Cookware?

What Makes Great Cookware?

At a glance, cookware is deceptively simple. Especially since most of it looks the same. But there are a few things that really matter.

Starting with the thickness.

A thicker pan (like Misen's) allows for more distance between the flame and the surface of the pan. Heat diffuses as it flows, so the extra distance allows heat to flow to the surface evenly (and be retained longer).

The result? Those delicious golden brown sears you desire.

The Perfect Blend of Metals

Just like a great meal requires great ingredients, so too does a quality pan require quality materials.

Curious to see how we compare to "premium" stuff?

Handcrafted Down to the Smallest Detail

Handcrafted Down to the Smallest Detail

It took over two years to create our cookware and we obsessed over the tiniest details. It had to be good enough for the rigors of a professional kitchen while being easy enough to use for every skill level of home cook.

We spent countless hours talking to and observing at-home chefs. At every step along the way, our pans was stress tested by professional chefs, avid home cooks, industrial designers, and people who’ve never even cooked.

We painstakingly went through countless sketches, CAD files, and over 32 3D prototypes, until we landed on a design we’d be proud to offer to you.

The result? High-quality cookware that’s as beautiful as it is durable, functional as it is sleek, and something that’ll last a lifetime.

Isn't Non-Stick Easier to Use and Clean?

Isn't Non-Stick Easier to Use and Clean?

We love non-stick pans for specific dishes like eggs.

Sadly, even the best non-stick pan in the world won't last more than a couple years because the coating will wear off.

On top of that, they can't be heated to high temps safely and require a lot of care to keep the non-stick coating intact.

And while not as easy to clean as non-stick, stainless steel skillets are still relatively easy to clean. You can throw them in the dishwasher or easily clean with any non-abrasive sponge.

We Could Charge A Lot, But We Prefer Not To.

We Could Charge A Lot, But We Prefer Not To.

We could easily charge $150 for a pan like some other companies based on the quality. But $65 is fair.

By partnering closely with our factories and selling directly to you online, we’re able to offer incredible cookware at wholesale pricing. Better materials, lower price. It’s a simple maxim that we take seriously at Misen.

No Risk, All Reward

No Risk, All Reward

We're confident this is the best cookware you'll ever own for a price that'll make you feel savvy.

But we understand you may be skeptical. So give it a try. Worry-free.


If anything ever happens to your cookware, we'll replace it for the rest of your life.


Try it out. Cook everything you can. If you're still not happy, just send it back.

Limited Time Offer - Order Now

Limited Time Offer - Order Now

People can't keep their hands off our cookware.

The first 500 people to order before Jan 30th receive an extra 15% off. Use Code: TRYMISEN15

Only 67 Sets Left